Over the last decade, more and more people have gone in for the spa experience. Rest and relaxation is seen as a key part of stress-avoidance, as stress is considered a major contributing factor to heart disease, hypertension and high blood pressure. Pampering oneself, be it with hot tubs, mud baths, massages, or a trip to an aesthetician or hair stylist (or any combination of those luxuries) is easier than ever before, with more spas offering more services than ever before
Health and Beauty in Demand
With both more supply and more demand, spa prices have become more competitive as of late. Spas, perhaps more than other businesses, rely on promotional items to keep their clients coming back for more. Promotional marketers are sure to remind those spa owners that are reluctant to invest in such products, which range from utilitarian to the opulent, that the spa on the other side of town isn’t neglecting this vital and versatile approach to marketing.
Gifts that Keep on Giving Back
Many spa promotions are given to the customer at some point during their visit to the spa; others are sent along to the customer as a way of expressing gratitude (and hopefully cementing the company’s value in the client’s mind). For instance, Complimentary towels are a great way to make customers feel wanted. So are gift baskets featuring sundries like bath oil, soap, lotion, shampoo, conditioner and promotional paper products, such as tissues.
For certain clients, more elaborate promotions might be in order, to let them know that they are held in “Tier A” esteem. Heated foot bubble-baths, meditation candles, robes, incense kits fresh flowers from a San Francisco florist, and aromatherapy products are all easily obtained. Adorned with a spa’s logo, they add a personal touch to their home pampering regimen that is sure to remind them why they choose to patronize their favorite spa in the first place. For the spa owner, they comprise a self-fulfilling investment – and then some.
